One of my clients is touring around the US with over 10 speakers, teaching the community about creating wealth with Real Estate.

 

He asked me to create a few emails for him and automate the process.

 

I thought It would be interesting for some of you to see what sort of emails you could create for a live event.

 

List of emails and sequences:

 

- Registration: Used to confirm the registration submission and provide more info about the event like City, Date, Location and Speakers

 

- Introduce Guests: Share a bit about the guests and what subjects they will be covering

 

- Value & Nuggets: Share a few tips and tricks that the audience could take advantage of now. Share links to resources: Blogs, Videos, Articles etc.

 

- Event Reminder: Build hype and remind the guests that the event is coming up

 

- Post Event emails: Thank you for attending and Share other upcoming events

 

- Survey: Run a post-event survey to find out what could be improved for the next event

 

 

For this particular event, we also added SMS for the reminder and post-event (thank you for attending).

 

Everything was automated using ActiveCampaign and click funnels.