By Luis Xavier | August 02, 2021
Automate your systems, engage your prospects and create a constant flood of sales
By Luis Xavier | August 02, 2021
Automate your systems, engage your prospects and create a constant flood of sales
See below what you need to know along with recommendations to what you need to do now to be proactive and remain calm.
Apple announced many new features for IOS 15, including updates to data and privacy aiming at email specifically.
See and understand what is changing for Apple users:
From an Apple Statement:
“If you choose to turn it on, Mail Privacy Protection helps protect your privacy by preventing email senders, including Apple, from learning information about your Mail activity. When you receive an email in the Mail app, rather than downloading remote content when you open an email, Mail Privacy Protection downloads remote content in the background by default – regardless of how you do or don’t engage with the email. Apple does not learn any information about the content.
In addition, all remote content downloaded by Mail is routed through multiple proxy servers, preventing the sender from learning your IP address. Rather than share your IP address, which can allow the email sender to learn your location, Apple’s proxy network will randomly assign an IP address that corresponds only to the region your device is in. As a result, email senders will only receive generic information rather than information about your behaviour. Apple does not access your IP address.”
Open tracking can now be disabled
When Mail Privacy Protection is turned on, open data tracking will be rendered useless for marketers, since Apple will purportedly show a roughly 100% open rate for all Apple Mail recipients. This “proxy open” being done by Apple Mail will negatively impact any email marketer’s ability to accurately gauge recipient behaviour.
Recommendations:
Apple users can hide their email address
This has been available for a while now. This will have a much larger role in this upcoming update.
You will still be able to send emails to those users but you won’t have access to their real email. All you will see will be a random email with a “cloud” address.
Recommendations:
Final thoughts and considerations
See below what you need to know along with recommendations to what you need to do now to be proactive and remain calm.
Apple announced many new features for IOS 15, including updates to data and privacy aiming at email specifically.
See and understand what is changing for Apple users:
From an Apple Statement:
“If you choose to turn it on, Mail Privacy Protection helps protect your privacy by preventing email senders, including Apple, from learning information about your Mail activity. When you receive an email in the Mail app, rather than downloading remote content when you open an email, Mail Privacy Protection downloads remote content in the background by default – regardless of how you do or don’t engage with the email. Apple does not learn any information about the content.
In addition, all remote content downloaded by Mail is routed through multiple proxy servers, preventing the sender from learning your IP address. Rather than share your IP address, which can allow the email sender to learn your location, Apple’s proxy network will randomly assign an IP address that corresponds only to the region your device is in. As a result, email senders will only receive generic information rather than information about your behaviour. Apple does not access your IP address.”
Open tracking can now be disabled
When Mail Privacy Protection is turned on, open data tracking will be rendered useless for marketers, since Apple will purportedly show a roughly 100% open rate for all Apple Mail recipients. This “proxy open” being done by Apple Mail will negatively impact any email marketer’s ability to accurately gauge recipient behaviour.
Recommendations:
Apple users can hide their email address
This has been available for a while now. This will have a much larger role in this upcoming update.
You will still be able to send emails to those users but you won’t have access to their real email. All you will see will be a random email with a “cloud” address.
Recommendations:
Final thoughts and considerations
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