Stop Relying on Newsletters Try This Instead

| March 8



Yes, Newsletters are still good and incredibly profitable.


The issue is that many businesses only rely on Newsletters to generate sales and this isn't ideal. Here's why:


- You are not telling a story

- Leads aren't getting to know, like and trust you

- Most newsletters are about offers, not value

- Constantly sending emails to your entire list will eventually hurt your domain reputation and affect your open rates

- Contacts get fatigued by offers and low-quality emails


Stop Relying on Newsletters, do this instead:


  • Welcome your leads via an automated email sequence
  • Educate your leads as to why they should buy from you
  • Add an automated follow-up
  • Track Engagement, Segment Audience
  • Send a newsletter to the leads that didn't convert
  • Create a post-purchase sequence


Sure, here's the same guide with step numbers in front of each item:


Step #1: Welcome your leads When someone joins your email list, welcome them with an automated email sequence. This lets them know you appreciate them and sets the tone for future interactions.


Step #2: Educate your leads Educate your leads on why they should buy from you. Share your story, values, and unique selling proposition. This helps build trust and sets you apart from competitors.


Step #3: Follow up automatically Use automation to follow up with leads who show interest in your products or services. This saves time and helps you stay in touch with leads.


Step #4: Track engagement Track how engaged your leads are with your emails. See who's opening, clicking, and converting. Use this information to improve your emails and segment your audience.


Step #5: Segment your audience Segment your audience based on their engagement and interests. This allows you to send targeted emails that are more relevant to each group.


Step #6: Send targeted newsletters Send newsletters specifically to leads that didn't convert. These newsletters can include testimonials, product reviews, and other social proof to help persuade them to buy.


Step #7: Create a post-purchase sequence After someone makes a purchase, send a post-purchase sequence. This includes a thank you email, order confirmation, and information on how to use the product or service.


Remember, email marketing is all about building relationships with your leads. Be personal, be helpful, and provide value. By following these steps, you'll be well on your way to more sales and a stronger connection with your audience.


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