The Importance of Proper Domain Management: A Cautionary Tale

| Dec 30


As a business owner or professional, it's important to prioritize the management of your online presence, including your domain name. A domain name is essentially your online address, and it's crucial for establishing your brand identity and attracting potential customers.


Imagine if a potential customer or client tries to visit your website, only to find that the domain is no longer registered. This can be a huge blow to your reputation and can lead to lost opportunities.


That's exactly what happened to me recently when I tried to visit the website of a multimillion dollar business. I sent an email to someone at the company and immediately received a bounce back. Upon further investigation, I discovered that the domain for the business wasn't registered.


I was shocked to find this out, especially considering the size and success of the company. I could have easily purchased the domain for less than $20, but I decided not to.


The lesson here is clear: it's crucial to keep an eye on your domain and renewing schedules to avoid any potential headaches. Even for a well-established business with a trademark, it could take at least 30 days to resolve the issue and claim the domain back.


In this case, I ended up sending an email to the IT manager for the business letting them know about my findings. Fortunately, the issue was quickly fixed, and I'm sure the company is grateful that no one else was able to purchase their domain.


So, whether you're a small business owner or a professional looking to establish your online presence, make sure to prioritize the management of your domain. It's an important investment that can pay off in the long run.


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